{"id":791,"date":"2025-07-16T18:12:22","date_gmt":"2025-07-16T13:12:22","guid":{"rendered":"https:\/\/cesna.kz\/?page_id=791"},"modified":"2025-12-05T02:48:33","modified_gmt":"2025-12-04T21:48:33","slug":"%d0%ba%d0%b0%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%be-%d0%b8-%d0%b1%d0%b5%d0%b7%d0%be%d0%bf%d0%b0%d1%81%d0%bd%d0%be%d1%81%d1%82%d1%8c","status":"publish","type":"page","link":"https:\/\/cesna.kz\/?page_id=791","title":{"rendered":"\u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"791\" class=\"elementor elementor-791\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af11ef5 e-con-full e-flex e-con e-parent\" data-id=\"af11ef5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfb0fd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ecfb0fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0423\u0421\u0422\u041e\u0419\u0427\u0418\u0412\u041e\u0415 \u0420\u0410\u0417\u0412\u0418\u0422\u0418\u0415 \u0426\u0415\u0421\u041d\u0410<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74614ef elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"74614ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441 60-\u043b\u0435\u0442\u043d\u0435\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0435\u0439<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89987e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89987e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0426\u0415\u0421\u041d\u0410 &#8212; \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0443\u043a\u0430 \u0438\u043b\u0438 \u043c\u0430\u043a\u0430\u0440\u043e\u043d\u044b. \u042d\u0442\u043e \u0447\u0430\u0441\u0442\u044c \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438. \u0421 1965 \u0433\u043e\u0434\u0430 \u043c\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0435 \u043e\u0434\u043d\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0426\u0415\u0421\u041d\u0410 &#8212; \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u0438 \u043b\u0438\u0434\u0435\u0440 \u0440\u044b\u043d\u043a\u0430 \u043c\u0443\u043a\u0438 \u0441 \u0434\u043e\u043b\u0435\u0439 21,7% (Nielsen, 2023).<\/p><p>\u2022 \u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c \u043c\u0443\u043a\u0443 \u21161 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435<\/p><p>\u2022 \u0411\u043e\u043b\u0435\u0435 60 \u043b\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043e\u0442 \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0446\u0435\u0432<\/p><p>\u2022 \u0421\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c \u0413\u041e\u0421\u0422<\/p><p>\u2022 \u041f\u0440\u044f\u043c\u043e\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: \u0421\u0434\u0435\u043b\u0430\u043d\u043e \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a24ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6a24ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0426\u0415\u0421\u041d\u0410 &#8212; \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0440\u043e\u0441\u0442 \u0434\u0430\u0436\u0435 \u043d\u0430 \u0444\u043e\u043d\u0435 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u0439.<\/p><p>\u2022 \u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u043e\u0442 \u043c\u0443\u043a\u0438 \u0432 2024 \u0433\u043e\u0434\u0443 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430\u0441\u044c \u043d\u0430 +22,8%<\/p><p>\u2022 \u041e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043c\u0443\u043a\u0438 &#8212; 45 300 \u0442\u043e\u043d\u043d<\/p><p>\u2022 97% \u0432\u044b\u0440\u0443\u0447\u043a\u0438 &#8212; \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/p><p>\u2022 \u042d\u043a\u0441\u043f\u043e\u0440\u0442 \u043c\u0443\u043a\u0438 \u0437\u0430 5 \u043b\u0435\u0442 &#8212; 85 \u0442\u044b\u0441. \u0442\u043e\u043d\u043d, 8 \u0441\u0442\u0440\u0430\u043d<\/p><p>\u2022 \u0413\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a: \u0410\u0444\u0433\u0430\u043d\u0438\u0441\u0442\u0430\u043d, \u041a\u044b\u0440\u0433\u044b\u0437\u0441\u0442\u0430\u043d, \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d, \u0420\u043e\u0441\u0441\u0438\u044f, \u041c\u043e\u043d\u0433\u043e\u043b\u0438\u044f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8a3a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c8a3a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 <\/strong><\/p><p>\u00a0<\/p><p>\u2022 \u041b\u0438\u0434\u0435\u0440 \u0440\u044b\u043d\u043a\u0430 \u043c\u0443\u043a\u0438 \u0441 \u0434\u043e\u043b\u0435\u0439 21,7%<\/p><p>\u2022 \u041b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0410\u0441\u0442\u0430\u043d\u0435, \u0410\u043b\u043c\u0430\u0442\u044b \u0438 \u0423\u0441\u0442\u044c-\u041a\u0430\u043c\u0435\u043d\u043e\u0433\u043e\u0440\u0441\u043a\u0435 &#8212; \u0434\u043e 52%<\/p><p>\u2022 \u0412\u0445\u043e\u0434\u0438\u043c \u0432 \u0442\u043e\u043f-5 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043c\u0430\u043a\u0430\u0440\u043e\u043d\u043d\u044b\u0445 \u0438\u0437\u0434\u0435\u043b\u0438\u0439<\/p><p>\u2022 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d &#8212; \u0432 \u0447\u0438\u0441\u043b\u0435 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043f\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044e \u043c\u0430\u043a\u0430\u0440\u043e\u043d (17 \u043a\u0433 \u043d\u0430 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0432 \u0433\u043e\u0434), \u0438 \u0426\u0415\u0421\u041d\u0410 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u044d\u0442\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40242 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cf40242\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cesna.kz\/wp-content\/uploads\/2025\/08\/\u041e\u0442\u0447\u0435\u0442-Jfood_\u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439-\u0432\u0430\u0440\u0438\u0430\u043d\u0442.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u043e\u0431 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 2024<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>\u0423\u0421\u0422\u041e\u0419\u0427\u0418\u0412\u041e\u0415 \u0420\u0410\u0417\u0412\u0418\u0422\u0418\u0415 \u0426\u0415\u0421\u041d\u0410 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441 60-\u043b\u0435\u0442\u043d\u0435\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0435\u0439 \u0426\u0415\u0421\u041d\u0410 &#8212; \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0443\u043a\u0430 \u0438\u043b\u0438 \u043c\u0430\u043a\u0430\u0440\u043e\u043d\u044b.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-791","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=791"}],"version-history":[{"count":14,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/791\/revisions"}],"predecessor-version":[{"id":3083,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/791\/revisions\/3083"}],"wp:attachment":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}