{"id":2518,"date":"2025-11-26T20:24:28","date_gmt":"2025-11-26T15:24:28","guid":{"rendered":"https:\/\/cesna.kz\/?page_id=2518"},"modified":"2025-12-05T02:48:40","modified_gmt":"2025-12-04T21:48:40","slug":"%d1%83%d1%81%d1%82%d0%be%d0%b9%d1%87%d0%b8%d0%b2%d0%be%d0%b5-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8%d0%b5-%d2%9b%d0%b0%d0%b7%d0%b0%d2%9b-%d1%82%d1%96%d0%bb%d1%96","status":"publish","type":"page","link":"https:\/\/cesna.kz\/?page_id=2518&lang=kk","title":{"rendered":"\u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 &#8212;  \u049b\u0430\u0437\u0430\u049b-\u0442\u0456\u043b\u0456"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2518\" class=\"elementor elementor-2518\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af11ef5 e-con-full e-flex e-con e-parent\" data-id=\"af11ef5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfb0fd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ecfb0fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0426\u0415\u0421\u041d\u0410\u041d\u042b\u04a2 \u0422\u04b0\u0420\u0410\u049a\u0422\u042b \u0414\u0410\u041c\u0423\u042b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74614ef elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"74614ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">60 \u0436\u044b\u043b\u0434\u044b\u049b \u0442\u0430\u0440\u0438\u0445\u044b \u0431\u0430\u0440 \u04b1\u043b\u0442\u0442\u044b\u049b \u0431\u0440\u0435\u043d\u0434<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89987e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89987e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0426\u0415\u0421\u041d\u0410 \u2013 \u0431\u04b1\u043b \u0436\u0430\u0439 \u0493\u0430\u043d\u0430 \u04b1\u043d \u043d\u0435\u043c\u0435\u0441\u0435 \u043c\u0430\u043a\u0430\u0440\u043e\u043d \u0435\u043c\u0435\u0441. \u0411\u04b1\u043b \u2013 \u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d \u0442\u0430\u0440\u0438\u0445\u044b\u043d\u044b\u04a3 \u0431\u0456\u0440 \u0431\u04e9\u043b\u0456\u0433\u0456.1965 \u0436\u044b\u043b\u0434\u0430\u043d \u0431\u0435\u0440\u0456 \u0431\u0456\u0437 \u0431\u0456\u0440\u043d\u0435\u0448\u0435 \u04b1\u0440\u043f\u0430\u049b \u04e9\u0441\u043a\u0435\u043d \u04e9\u043d\u0456\u043c\u0434\u0435\u0440\u0434\u0456 \u0448\u044b\u0493\u0430\u0440\u044b\u043f \u043a\u0435\u043b\u0435\u043c\u0456\u0437.\u0411\u04af\u0433\u0456\u043d\u0434\u0435 \u0426\u0415\u0421\u041d\u0410 \u2013 \u0435\u043b\u0434\u0435\u0433\u0456 \u0435\u04a3 \u0442\u0430\u043d\u044b\u043c\u0430\u043b \u0431\u0440\u0435\u043d\u0434\u0442\u0435\u0440\u0434\u0456\u04a3 \u0431\u0456\u0440\u0456 \u0436\u04d9\u043d\u0435 21,7% \u043d\u0430\u0440\u044b\u049b \u04af\u043b\u0435\u0441\u0456\u043c\u0435\u043d \u04b1\u043d \u043d\u0430\u0440\u044b\u0493\u044b\u043d\u044b\u04a3 \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u0441\u044b (Nielsen, 2023).<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d\u0434\u0430\u0493\u044b \u21161 \u04b1\u043d \u04e9\u043d\u0434\u0456\u0440\u0443\u0448\u0456\u0441\u0456<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d\u0434\u044b\u049b\u0442\u0430\u0440\u0434\u044b\u04a3 60 \u0436\u044b\u043b\u0434\u0430\u043d \u0430\u0441\u0442\u0430\u043c \u0441\u0435\u043d\u0456\u043c\u0456<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u04e8\u043d\u0456\u043c\u0434\u0435\u0440 \u0413\u041e\u0421\u0422 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0442\u0430\u0440\u044b\u043d\u0430 \u0441\u0430\u0439<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u041d\u0430\u049b\u0442\u044b \u04b1\u0441\u0442\u0430\u043d\u044b\u043c: \u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d\u0434\u0430 \u0436\u0430\u0441\u0430\u043b\u0493\u0430\u043d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a24ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6a24ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0426\u0415\u0421\u041d\u0410 \u2013 \u043d\u0430\u0440\u044b\u049b\u0442\u0430\u0493\u044b \u0430\u0443\u044b\u0442\u049b\u0443\u043b\u0430\u0440\u0493\u0430 \u049b\u0430\u0440\u0430\u043c\u0430\u0441\u0442\u0430\u043d \u04e9\u0441\u0456\u043c \u043a\u04e9\u0440\u0441\u0435\u0442\u0456\u043f \u043e\u0442\u044b\u0440\u0493\u0430\u043d \u0441\u0430\u043d\u0430\u0443\u043b\u044b \u0431\u0440\u0435\u043d\u0434\u0442\u0435\u0440\u0434\u0456\u04a3 \u0431\u0456\u0440\u0456.<\/span><\/p><p>\u2022 2024 \u0436\u044b\u043b\u044b \u04b1\u043d \u0442\u04af\u0441\u0456\u043c\u0456 22,8%-\u0493\u0430 \u04e9\u0441\u0442\u0456<\/p><p>\u2022 <span style=\"font-weight: 400;\">\u04b0\u043d \u04e9\u043d\u0434\u0456\u0440\u0456\u0441 \u043a\u04e9\u043b\u0435\u043c\u0456 \u2013 45 300 \u0442\u043e\u043d\u043d\u0430<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u0422\u04af\u0441\u0456\u043c\u043d\u0456\u04a3 97%-\u044b \u2013 \u04e9\u0437 \u04e9\u043d\u0434\u0456\u0440\u0456\u0441\u0456\u043c\u0456\u0437\u0434\u0435\u043d<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">5 \u0436\u044b\u043b\u0434\u0430 \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0442\u0430\u043b\u0493\u0430\u043d \u04b1\u043d \u043a\u04e9\u043b\u0435\u043c\u0456 \u2013 85 \u043c\u044b\u04a3 \u0442\u043e\u043d\u043d\u0430, 8 \u0435\u043b\u0433\u0435<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u042d\u043a\u0441\u043f\u043e\u0440\u0442 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u0440\u044b: \u0410\u0443\u0493\u0430\u043d\u0441\u0442\u0430\u043d, \u049a\u044b\u0440\u0493\u044b\u0437\u0441\u0442\u0430\u043d, \u04e8\u0437\u0431\u0435\u043a\u0441\u0442\u0430\u043d, \u0420\u0435\u0441\u0435\u0439, \u041c\u043e\u04a3\u0493\u043e\u043b\u0438\u044f<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8a3a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c8a3a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u041d\u0430\u0440\u044b\u049b\u0442\u0430\u0493\u044b \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u044b\u049b<\/strong><\/p><p>\u2022 <span style=\"font-weight: 400;\">21,7% \u04af\u043b\u0435\u0441\u0456\u043c\u0435\u043d \u04b1\u043d \u043d\u0430\u0440\u044b\u0493\u044b\u043d\u044b\u04a3 \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u0441\u044b<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u0410\u0441\u0442\u0430\u043d\u0430, \u0410\u043b\u043c\u0430\u0442\u044b \u0436\u04d9\u043d\u0435 \u04e8\u0441\u043a\u0435\u043c\u0435\u043d \u049b\u0430\u043b\u0430\u043b\u0430\u0440\u044b\u043d\u0434\u0430 \u2013 52%-\u0493\u0430 \u0434\u0435\u0439\u0456\u043d\u0433\u0456 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043a\u04e9\u0440\u0441\u0435\u0442\u043a\u0456\u0448\u0442\u0435\u0440<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u041c\u0430\u043a\u0430\u0440\u043e\u043d \u04e9\u043d\u0456\u043c\u0434\u0435\u0440\u0456\u043d \u04e9\u043d\u0434\u0456\u0440\u0443\u0448\u0456\u043b\u0435\u0440\u0434\u0456\u04a3 \u04af\u0437\u0434\u0456\u043a 5-\u0442\u0456\u0433\u0456\u043d\u0435 \u043a\u0456\u0440\u0435\u043c\u0456\u0437<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">\u00a0\u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d \u2013 \u0430\u0434\u0430\u043c \u0431\u0430\u0441\u044b\u043d\u0430 \u0436\u044b\u043b\u044b\u043d\u0430 17 \u043a\u0433 \u043c\u0430\u043a\u0430\u0440\u043e\u043d \u0442\u04b1\u0442\u044b\u043d\u0443\u044b\u043c\u0435\u043d \u04d9\u043b\u0435\u043c\u0434\u0456\u043a \u043a\u04e9\u0448\u0431\u0430\u0441\u0448\u044b\u043b\u0430\u0440\u0434\u044b\u04a3 \u0431\u0456\u0440\u0456, \u0436\u04d9\u043d\u0435 \u0426\u0415\u0421\u041d\u0410 \u0431\u04b1\u043b \u0441\u0430\u043d\u0430\u0442\u0442\u0430 \u0431\u0435\u043b\u0441\u0435\u043d\u0434\u0456 \u0434\u0430\u043c\u044b\u043f \u043a\u0435\u043b\u0435\u0434\u0456<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40242 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cf40242\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cesna.kz\/wp-content\/uploads\/2025\/08\/\u041e\u0442\u0447\u0435\u0442-Jfood_\u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439-\u0432\u0430\u0440\u0438\u0430\u043d\u0442.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">2024 \u0436\u044b\u043b\u0493\u044b \u0422\u04b1\u0440\u0430\u049b\u0442\u044b \u0434\u0430\u043c\u0443 \u0435\u0441\u0435\u0431\u0456\u043d \u0436\u04af\u043a\u0442\u0435\u043f \u0430\u043b\u0443<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>\u0426\u0415\u0421\u041d\u0410\u041d\u042b\u04a2 \u0422\u04b0\u0420\u0410\u049a\u0422\u042b \u0414\u0410\u041c\u0423\u042b 60 \u0436\u044b\u043b\u0434\u044b\u049b \u0442\u0430\u0440\u0438\u0445\u044b \u0431\u0430\u0440 \u04b1\u043b\u0442\u0442\u044b\u049b \u0431\u0440\u0435\u043d\u0434 \u0426\u0415\u0421\u041d\u0410 \u2013 \u0431\u04b1\u043b \u0436\u0430\u0439 \u0493\u0430\u043d\u0430 \u04b1\u043d \u043d\u0435\u043c\u0435\u0441\u0435&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-2518","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2518"}],"version-history":[{"count":7,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2518\/revisions"}],"predecessor-version":[{"id":3086,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2518\/revisions\/3086"}],"wp:attachment":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}