{"id":2513,"date":"2025-11-26T20:16:41","date_gmt":"2025-11-26T15:16:41","guid":{"rendered":"https:\/\/cesna.kz\/?page_id=2513"},"modified":"2025-12-05T02:48:47","modified_gmt":"2025-12-04T21:48:47","slug":"%d1%83%d1%81%d1%82%d0%be%d0%b9%d1%87%d0%b8%d0%b2%d0%be%d0%b5-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8%d0%b5-english","status":"publish","type":"page","link":"https:\/\/cesna.kz\/?page_id=2513&lang=en","title":{"rendered":"\u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 &#8212; English"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2513\" class=\"elementor elementor-2513\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af11ef5 e-con-full e-flex e-con e-parent\" data-id=\"af11ef5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfb0fd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ecfb0fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SUSTAINABLE DEVELOPMENT OF \u0421ESNA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74614ef elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"74614ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A national brand with a 60-year history\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89987e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89987e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>\u0421ESNA<\/strong> is not just flour or pasta. It\u2019s part of Kazakhstan\u2019s history.<\/span><\/p><p><span style=\"font-weight: 400;\">Since 1965, we have been producing products that have nourished generations.<\/span> <span style=\"font-weight: 400;\">Today, TSESNA is one of the most recognizable brands in the country and\u0449 the market leader in flour with a 21.7% share (Nielsen, 2023).<\/span><\/p><p>\u2022<strong> Producing Kazakhstan\u2019s No.1 flour<\/strong><\/p><p>\u2022 <strong>Over 60 years of trust from Kazakhstani people<\/strong><\/p><p>\u2022 <strong>Products compliant with GOST standards<\/strong><\/p><p>\u2022 <strong>Clear positioning: Made in Kazakhstan.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a24ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6a24ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>\u0421ESNA<\/strong> is one of the few brands showing growth even amid market fluctuations.<\/span><\/p><p>\u2022 Flour revenue increased by 22.8% in 2024<\/p><p>\u2022 <span style=\"font-weight: 400;\">Flour production volume \u2013 45,300 tons<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">97% of revenue comes from in-house production<\/span> \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e<\/p><p>\u2022 <span style=\"font-weight: 400;\">5-year flour export \u2013 85,000 tons to 8 countries<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">Export destinations: Afghanistan, Kyrgyzstan, Uzbekistan, Russia, Mongolia<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8a3a8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c8a3a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Market leadership<\/strong><\/p><p>\u2022 <span style=\"font-weight: 400;\">Market leader in flour with a 21.7% share<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">Leading positions in Astana, Almaty, and Ust-Kamenogorsk \u2013 up to 52%<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">Among the top 5 pasta producers<\/span><\/p><p>\u2022 <span style=\"font-weight: 400;\">Kazakhstan is among the world leaders in pasta consumption (17 kg per person per year), and TSESNA is actively growing in this category<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40242 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cf40242\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cesna.kz\/wp-content\/uploads\/2025\/08\/\u041e\u0442\u0447\u0435\u0442-Jfood_\u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439-\u0432\u0430\u0440\u0438\u0430\u043d\u0442.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the 2024 Sustainability Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>SUSTAINABLE DEVELOPMENT OF \u0421ESNA A national brand with a 60-year history \u0421ESNA is not just flour&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-2513","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2513"}],"version-history":[{"count":7,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2513\/revisions"}],"predecessor-version":[{"id":3089,"href":"https:\/\/cesna.kz\/index.php?rest_route=\/wp\/v2\/pages\/2513\/revisions\/3089"}],"wp:attachment":[{"href":"https:\/\/cesna.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}